 the conservative |  |
Profile:
- M/F, broad age brackets, single, lower income
- Job is quite rowtine and boring but they work
diligtently
- Not much social life
- Need to feel on control of life and every step
ahead is planned well in advance
- They save a lot of money but are very rational
consumers
Tips for designer:
Tips for salesman:
- as they treat gold as a product of investment,
they prefer gold with low premium. Design
is not important. The gold item will most
probably end up in safe deposit boxes - emphasize the eternal value of gold
- emphasize gold equals liquidity
- speak in practical language, nice words and
praises won't help - for self/gift, they will be interested in items
like gold display sets, gold coins etc
