the contented wife

Profile:

• Famale, older, married, higher income
• Family supported by husband, can afford to
  spend money upon own wishes
• Enjoy quite an active social life with group
  of women friends
• Very concerned about their appearances
• Irrational buyers, easily influenced by
  opinions or group pressure

• more elaborate designs that look very
  presentable but are not very heavy
  in weight

• give her a lot of reassurance. Praises will be
  very effective, like "lt looks very nice on
  you, your husband will definitely like it
  very much"
• they enjoy to be the centre of attention
• they would prefer a variety of different items
  rather than a few large pieces because gold
  jewelry is part of their everyday accessory
  and they need to mix and match
• they like medium weight items, not so light
  as to be look down upon by friends but not
  so heavy either as there are a lot of other
  things they want to buy
• if a group come in together, can try to
  persuade them to buy more than they
  intend to, they will yield under group
  pressure after some time