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The results of our Consumer Lifestyle Analysis in Hong Kong categorized
consumers into six groups, namely the contented wife, the "yuppie", the
money worshipper, the family man, the moaning wife and the conservative.
The
illustration are vivid portraits of these different personalities and the
pie
charts below indicate the % population and the % future gold purchase
intention
of each group.
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Future gold purchase intention![]() Potential gold buyers: 46% | ![]() |