The results of our Consumer Lifestyle Analysis in Hong Kong categorized
consumers into six groups, namely the contented wife, the "yuppie", the
money worshipper, the family man, the moaning wife and the conservative.
The illustration are vivid portraits of these different personalities and the
pie charts below indicate the % population and the % future gold purchase
intention of each group.


% of population

the moaning wifethe "yuppie"
the family man the conservative
the contented wife the money worshipper

Future gold purchase intention



Potential gold buyers: 46%