the money worshipper |  |
Profile:
- slightly male, younger, single, slightly
higher income
- Very money-minded and practical
- Very concerned about their public image
- Aspire to the best in life
- Adventurous and risk-taking
Tips for designer:
- prefer ostentatious designs, they wear jewelry
to show off, they like designs that can easily
capture other's attention - try to diversify product lines and modernise
designs, choices to men are limited at present,
accessories like pins, cufflinks, lighters, tie
pins, belt buckles, spectacle frames, key
holders, button can appeal to them - heavy weight items, gold is a symbol of power
to them
Tips for salesman:
- to boost their sense of self-importance
- if they've come in more than once,
remembering and addressing them by
their surnames will be useful - emphasize gold as an ostentatious symbol of
success, achievement and visible wealth - if they come in with their girlfriends, can
persuade them to buy higher value items and
more items as they can't resist showing off