the money worshipper

Profile:

• slightly male, younger, single, slightly
  higher income
• Very money-minded and practical
• Very concerned about their public image
• Aspire to the best in life
• Adventurous and risk-taking

• prefer ostentatious designs, they wear jewelry
  to show off, they like designs that can easily
  capture other's attention
• try to diversify product lines and modernise
  designs, choices to men are limited at present,
  accessories like pins, cufflinks, lighters, tie
  pins, belt buckles, spectacle frames, key
  holders, button can appeal to them
• heavy weight items, gold is a symbol of power
  to them

Tips for salesman:

• to boost their sense of self-importance
• if they've come in more than once,
  remembering and addressing them by
  their surnames will be useful
• emphasize gold as an ostentatious symbol of
  success, achievement and visible wealth
• if they come in with their girlfriends, can
  persuade them to buy higher value items and
  more items as they can't resist showing off