the moaning wife

Profile:

• Females, older, married, lower income
• Not very well educated
• Lead a hard life
• Always look up to others who have married a
  richer husband
• Always complaining about the unfairness of
  the world

• more conservative designs, simplicity is the
  key, they cannot accept exaggerated or fancy
  designs, light-weight items

• they don't have much money to spend and
  prefer light-weight items. The pure idea of
  wearing gold is enough to satisfy their
  sense of vanity
• can try to induce them to buy more items by
  appealing to their sense of vanity
• can try to persuade them to buy for children
  as well