the "yuppie"

Profile:

• more males, young (25-34), single, slightly,
  high income
• No need to support family and spend more
  than they earn
• Many live on credit
• Trendy and fashion conscious
• Adventurous and implusive, they can be
  irrational buyers

• avante garde designs, unique character,
  devise new ways of wearing gold, create
  new trends

• when he/she come in, they usually buy gold
  as gift, try to persuade them to try on and buy
  for self as well
• make them feel unique and speical, comments
  like "of all the customers who have tried the
  piece, it looks the best on you" or "we only
  made a few pieces of this designs and this
  is the last one" can be effective
• novel ideas appeal to them, concentrate on
  introducing the latest designs and emphasize
  the fashionability of the designs
• as they are attracted to a lot of of other
  priorities like silver and costume jewelry,
  comments that compare gold with the others
  can work, e.g. saying her skin colour is best
  for wearing gold