"Total gold consumption in 21 key World Gold Council markets around
the world
reached 2,725 tonnes in 1995. Of this 1,162 tonnes or 43% was represented
by the
Far East region."
"In order to establish a prosperous gold business in the increasingly
competitive
Aisa Chuk Kam jewelry market, access to the key to successful gold marketing
and
management is very important."
"Gold manufacturers must have in-depth understanding of the needs of
consumers,
to design products that suit their tastes, to build a powerful product image
and to
establish appropriate distribution outlets complemented by aggressive promotions
strategies, including new product development, manufacturing, packaging,
marketing and customer service. The main ojective for the Council to organize
this conference is to help traders to build their gold business and to increase
their gold sales."
"The research is based on the thesis
that although consumers are infinitely different
-they have a myriad of opinions, lifestyles, attitudes, habits and preferences
-it is
still possible to identify different categories of consumers. Through market
research
and thanks to the advances in sophisticated computer technology, it is possible
to
analyse and identify these different groups of people. We can understand
the way
they think, their attitudes to life, their buying perferences, and in particular,
the
most motivating way to encourage them to buy gold and gold jewelry."