Objectives

To provide contemporary design variety for diamond jewellery which the modern women will consider as ideal fashion accessories.

To provide modern women aged from 18+ with an appealing range of diamond jewellery which is affordable.

To stimulate the production of more creative yet wearable design of diamond jewellery by the jewellery industry.

Designs

Follow categories of price range:

Category 1: US$300-725
Category 2: US$726-1,150
Category 3: US$1,151-1,600
Category 4: US$1,601 and above

Judging Criteria:

Innovativeness
Wearability
Fashionable
Diamond Presence
Appropriate for the modern women

Design Themes:

Expression of Sensitivity & Emotion:
The use of simple and pure images to communicate the basic human and cultural value.

Expression of Authenticity & Naturalness:
The tracing for one's own roots and emphasis on individuality, reflecting nostalgia and childhood memories.

Expression of the Avant-garde:
Avoid stereotyped classification, an escape into fantasy, a breakaway from the conventional and to stand out from the crowd.

The 20 winning Pieces will be exhibited in the Hong Kong Jewellery & Watch Fair which will be held from September 17-21 at the Hong Kong Convention & Exhibition Centre.

Organisers:

De Beers Diamond Information Centre & The Diamond Importers Association Ltd..

The sponsors for the competition are the Hong Kong Trade Development Council, Malca-Amit & Belgian Bank.

Photos provided by Chau Studio -Jennifer Chau.